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FIFA World Cup 2022™ official hospitality packages set to go on sale in Nigeria

Match Hospitality appoints Integral as an exclusive sales agent in Nigeria for the FIFA World Cup Qatar 2022™ Official hospitality programme

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MATCH Hospitality today confirmed that Integral (www.Integralsande.com), a leading sports marketing and management agency, has been appointed sales agent in Nigeria for the sale of the official hospitality programme of the FIFA World Cup Qatar 2022 ™.

MATCH Hospitality is the worldwide rights holder and the only company commissioned by FIFA to exclusively promote and sell official commercial hospitality packages for the 2022 FIFA World Cup ™, including guaranteed tickets, either directly or through a network of sales representatives.

MATCH Hospitality has carried out successfully the FIFA commercial hospitality programmes for the last three editions of the FIFA World Cup ™ and the FIFA Confederations Cup in South Africa, Brazil and Russia, and the FIFA Women’s World Cup ™ in Germany, Canada and most recently in France.

Jaime Byrom, Executive Chairman of MATCH Hospitality, said: “Qatar promises to deliver an amazing tournament that will capitalise on its principal attributes; the close proximity of its eight venues which are all located in or within short driving distance of Doha, and a fascinating region with unique attractions, spectacular state-of-the-art stadiums, and traditional Arabic hospitality.

“Match Hospitality strongly believes in the unique potential of the FIFA World Cup Qatar 2022 Official Hospitality Programme and in our ability to deliver truly ground-breaking and unprecedented sales globally.

“Our Sales Agents will be key to our success, and I am delighted to announce our decision to continue our long-standing collaboration with Integral in an exciting new chapter in our long-standing relationship.

“I have no doubt that Integral will help deliver the best possible results for the FIFA World Cup Qatar 2022 and open the door to a Nigerian market ready for the extraordinary experiences promised by what will be an exceptional FIFA World Cup.”

Deolu Lamikanra, Associate Director at Integral and Chief Revenue Officer added: “Integral is honoured to act as the Exclusive Sales Agent for the FIFA World Cup Qatar 2022 Official Hospitality Programme in Nigeria.

“Thanks to this agreement, our company will bring this territory a lot closer to the most coveted football competition in the world, offering fans a unique opportunity to purchase ticket-inclusive hospitality packages for the FIFA World Cup Qatar 2022.”

Integral will also offer various services related to the Hospitality Packages, including flights, accommodation, end-to-end transportation and social experiences exclusive to this edition of the FIFA World Cup ™.

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Michael Kelly, Chief Revenue Officer of Match Hospitality, said: “As part of our global tender process launched in February 2020, we have received proposals from most of the key territories from where we anticipate high demand for the Official Hospitality Programme for the FIFA World Cup Qatar 2022.

“We have been most encouraged by the remarkable global response, which has further cemented our belief that despite the unprecedented events of recent months, there remains unwavering enthusiasm and interest in the FIFA World Cup Qatar 2022 Official Hospitality Programme.

“Nigeria represents an important territory within our overall strategic sales operations for the FIFA Hospitality Programme and, working in partnership with Integral, we are extremely optimistic about its sales potential.”

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