World Cup host Qatar is pressuring FIFA to stop the sale of beer at the eight World Cup stadiums.
The sale of alcohol is strictly controlled in Qatar, but it is due to be available in the area immediately outside match venues and fan zones, as well as within hotels.
Budweiser is one of FIFA’s biggest sponsors but was told on Saturday to relocate stalls selling its product at stadiums to less prominent locations.
The Times reported that Qatar 2022 wants to go even further and that discussions are ongoing between FIFA and Budweiser.
The PA news agency approached FIFA and Budweiser owner AB InBev for comment. In response to the request to move its outlets, AB InBev told Sky News that “AB InBev was informed on November 12 and is working” with FIFA to relocate the concession outlets to locations as directed.
“We are working with FIFA to bring the best possible experience to the fans. Our focus is on delivering the best possible consumer experience under the new circumstances,” it added.
(Agency)
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