Home Metro Peak Milk tenders apology to CAN over Good Friday advert

Peak Milk tenders apology to CAN over Good Friday advert

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The makers of Peak Milk, FrieslandCampina WAMCO Nigeria PLC, have issued a public apology to the Christian Association of Nigeria (CAN) after its controversial Easter advert campaign sparked outrage for being disrespectful to the Christian faith.

The organisation shared the controversial post on their social media handles on Good Friday, which got lots of backlash from Nigerians, particularly Christians. They felt the post was not only disrespectful to their faith but also an affront to the millions of Christians in Nigeria and beyond.

The apology letter was dated 10th April 2023 and addressed to the CAN President, Archbishop Daniel Okoh. It was written by Ore Famurewa, Executive Director (Corporate Affairs) on behalf of the company with the title ‘APOLOGY FOR THE GOOD FRIDAY SOCIAL MEDIA POST BY THE PEAK BRAND.’

In the apology letter, FrieslandCampina WAMCO Nigeria PLC acknowledged the harm the offensive post had caused and expressed deep regret for any hurt or offence caused to the Christian community.

The letter read in part: “On behalf of FrieslandCampina WAMCO Nigeria PLC, I hereby tender our unreserved apology to the Christian Association of Nigeria (CAN) as well as to the Christian community at large for the recent Good Friday social media post on the Company’s Social Media Handle.

“We acknowledge the sensitivity of the social media post considering the sobriety of the season. It was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.

“We wish to inform the Christian Association of Nigeria (CAN) that the social media post has since been withdrawn.”

The Peak brand also assured the public that it would take appropriate steps to ensure that such an incident never happens again in the future.

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