The National Basketball Association (NBA) Africa has named Gbemisola Abudu as their Vice President and Nigeria Country Head for 2022. She will oversee the NBA Africa office in Lagos, reporting directly to NBA Africa CEO Victor Williams as the league plans to open its third office on the continent in early 2022.
NBA Africa was formed in May and saddled with the task of conducting and overseeing all league’s business in Africa including the BAL (Basketball Africa League). The league partnered with several high investors to form the entity, including, Yinka Folawiyo Group; and Helios Fairfax Partners Corporation (HFP).
The funding from the new entity will continue the NBA’s efforts in Africa by increasing access to basketball and the NBA through grassroots and elite development, media distribution, and corporate partnerships.
As the Vice President and Country Head of Nigeria which is a newly-created role, Gbemisola Abudu is expected to lead the NBA’s basketball and business development initiatives in Nigeria, a move that is in line with creating NBA Africa.
She will also oversee grassroots programming for youth, elite player development, relationships with current and prospective marketing, media and merchandise partners, and social responsibility efforts that improve the lives of youth and families in Nigeria.
Speaking on her appointment, Abudu said, “Joining NBA Africa as the Vice President & Country Head of Nigeria and opening the league’s office here is the opportunity of a lifetime and the culmination of all my experiences to date.
“As a lifelong basketball fan and Nigeria native, I look forward to working with the NBA Africa team to help build a more comprehensive basketball ecosystem in the country and to using the transformative power of sport to impact lives in Nigeria and beyond.”
Victor Williams, the NBA Africa CEO said “We are excited about expanding NBA Africa’s operations in Nigeria with the launch of our office in Lagos and thrilled to have Gbemisola join us to lead our efforts in the country.”
“As an established business leader, entrepreneur, global marketing expert and social activist, Gbemisola’s expertise will be invaluable in helping us continue to grow basketball and the NBA in a country that already has a strong affinity for the game.”