Home Business Guinness Nigeria Plc tasks motorists on responsible alcohol consumption

Guinness Nigeria Plc tasks motorists on responsible alcohol consumption


Guinness Nigeria Plc collaborated with the Federal Road Safety Corps (FRSC) on Wednesday to charge motorists in Lagos State on responsible alcohol consumption.

Speaking with key transport stakeholders via a statement on Wednesday in Lagos, John Musunga, the Managing Director of Guinness Nigeria Plc, said the advice was part of the company’s annual “Ember Month” campaign.

Musunga disclosed that the “Ember Month” Campaign, a strategic partnership between Guinness Nigeria and FRSC, is aimed at educating road users and commercial drivers about the importance of safety behind the wheel and the hazards of drunk driving.

He said the campaign signified the company’s commitment to promoting the act of responsible drinking among commercial drivers especially during the ember months when there is a significant increase in the number of travelers.

“Guinness Nigeria’s presence at this event symbolises our dedication to the safety and well-being of our consumers, especially those who operate commercial vehicles.

“We will continue to partner with the FRSC and other stakeholders in our relentless efforts to send a clear message: ‘Don’t drink and drive’ as It’s a message that can save lives,” he said.

Similarly, the FRSC Lagos Sector Commander, Babatunde Farinloye, noted that incidences of drunk driving constitute huge human capacity loss, high levels of trauma, social cost and other consequences that may alter the course of several destinies.

This, he said, was the essence of the corps’ continuous campaign and interventions.

“Nobody’s life has to be untimely terminated as an inevitable price for mobility on the roads. Today, therefore, we are flagging off this campaign to remind ourselves and unequivocally reiterate that crashes are self-destructive occurrences.

“We (the road users) are the prime causal agents; we are the victims, and we must be the solution. And it begins with our individual mindsets and convictions,” he said.



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