Home News Google to ban advertisers from tracking consumers with third-party

Google to ban advertisers from tracking consumers with third-party

google-lagospost.ng
Advertisement

Alphabet’s Google announced on Thursday that it will start testing a new feature on its Chrome browser as part of an initiative to outlaw third-party cookies, which are used by marketers to track customers.

On January 4, the world’s largest search engine is scheduled to launch Tracking Protection, a feature that will by default prevent cross-site tracking for 1% of Chrome users worldwide.

In the second half of 2024, Google intends to fully phase out the use of third-party cookies for users.

Google stated that the timing is contingent to resolving antitrust concerns brought up by the Competition and Markets Authority of the United Kingdom. READ MORE

Advertisement

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.