The “Export4Survival” campaign to promote the nation’s non-oil export was launched on Monday in Abuja by the Minister of Industry, Trade, and Investment, Otunba Adeniyi Adebayo.
The Nigerian Export Promotion Council’s (NEPC) flagship campaign, “Export4Survival,” educates the business community about the inherent advantages of non-oil exports.
It is also intended to promote economic diversification through the export of goods and services other than oil.
The minister, in his statement, noted that the beginning of this campaign is an official endorsement of the drive to awaken all Nigerians to the reality of our time.
He buttressed that generating jobs, building wealth, and eradicating poverty in Nigeria depend on diversifying the economy’s productive base.
“The Export4Survival’ campaign should therefore be embraced by stakeholders.
“The business community, Micro, Small, and Medium Enterprises (MSMEs), trade associations, and the organised private sector should embrace it as a brand that will be a game changer in the socio-economic space of our national development.
“As part of efforts at creating awareness on non-oil export development and promotion activities of the council, there is no gainsaying the fact that with the Export4Survival campaign, significant mileage would be gained in the volume and value of exported Nigerian products and services.
“It is also envisaged that with the launch of this campaign, more activities would be seen to be taking place in the non-oil export ecosystem that would increase foreign exchange earnings into Nigeria,” he said.
He, however, tasked practitioners in the non-oil export value chain to adhere to global best practices for their products to receive acceptability with zero export rejection and be competitive in the international market.
The minister said that it was critical to sustain this campaign.
“It cannot, therefore, be overemphasised that the success of the Export4Survival campaign needs the buy-in of all players in the non-oil export space,’’ Adebayo said.
Dr Ezra Yakusak, the Executive Director, of NEPC, earlier said that the event signalled the beginning of a commitment to reposition the operational activities of the council’s mandate to develop and promote the non-oil export sector.
Describing the non-oil export sector as a key driver of the Federal Government’s diversification agenda, Yakusak advocated concerted efforts to make it a significant contributor to the country’s overall Gross Domestic Product (GDP).
“We at the NEPC, believe that our vision to make the world a marketplace for Nigerian non-oil products is very key in rejuvenating our fragile economy.
“However, this cannot be achieved by the council alone.
“It is against this background that we conceived the Export4Survival campaign as part of a strategic initiative to increase the awareness of opportunities in the sector and the benefits of exporting Nigerian goods and services to the overall growth of the economy.
“The idea is to stimulate Nigerians to imbibe the export culture,” he said.
“I wish to reiterate that the campaign is a patriotic call on all Nigerians to realise the urgency of engaging in non-oil export trade as a viable means of economic growth, industrial development, and boosting our foreign exchange earnings.
“This rebranding exercise is germane to realising our mandate as a Trade Promotion Organisation (TPO) as well as repositioning the council for better performance.
“This is premised on the fact that over the years the NEPC has undertaken a series of branding activities from “We Grow At Home, To Sell Abroad” to “Export Business, Tomorrow Business” and now to the current campaign “Export4Survival”.
“The unique proposition of the present campaign underlines our resolve to change the narrative and position the non-oil sector as the only means of surviving as a nation.’’
