Veteran Nigerian producer Michael Collins Ajereh, popularly known as Don Jazzy, has refuted claims that he uses streaming farms to boost artists signed under his record label, Mavin Record.
Some fans had earlier called out the music executive and other record label owners on social media for using streaming farms to manipulate stream numbers in favour of their signees.
However, Don Jazzy in a recent interview said ‘streaming farm’ is not relevant to great music.
He also urged up-and-coming artists to work hard by promoting their songs rather than rely on the speculations of an existing streaming farm that can boost stream numbers.
Don Jazzy said, “All these side talks of there is a form of streaming farm somewhere, makes you become lazy. Go and create beautiful music and do all you need to do to market your songs.
“Don’t sit down there and be assuming ‘this person is getting here because there’s a streaming farm somewhere’. Trust me, it’s just going to be affecting you. You will be thinking that it’s unattainable. You can not get it. Ogbeni, you are doing yourself a disservice.”
“There’s no goddamn f*cking streaming farm. Or I don’t know whether people have it. But take it from people like us that are succeeding, that are at the forefront. I’m telling you that there’s no goddamn streaming farm. It doesn’t make any sense. If there’s a streaming farm why am I not buying it for my artists that are not winning?” he asked.
Alleluia is the Assistant Editor and Content Writer at LagosPost.ng. She is a prolific writer and editor, she has written features and news stories on Lifestyle, Sports, Business, Politics and B2B marketing. She is also an event coordinator, host and social media content creator.
