While celebrating 70 years of continuous growth and expansion across the country, Coca-Cola has announced that it will invest $1.3 billion in Nigeria over five years.
Comprised of the Nigerian Bottling Company (NBC) and Coca-Cola Nigeria Ltd, Coca-Cola System, Nigeria, made this announcement recently during a press briefing in Ikeja, Lagos.
The Managing Director of the Nigerian Bottling Company, Mathieu Seguin, said the goal is to positively impact the lives of Nigerians and expand the company’s operations in the country.
“Since 2007, we have invested $1.7 billion in the country and we will be investing an additional N560 billion in our operations in Nigeria. In the last five years, the Coca-Cola system has also supported the creation of 58,000 jobs along its value chain,” he said.
“As we continue to grow, we have been very deliberate about investing heavily to make a positive impact in the lives of people in communities where we work and operate. We believe that our business is only as sustainable as the communities in which we do business, and this is why we have mainstreamed sustainability into every aspect of our business.”
“Since its launch in 1951, Coca-Cola System has played an important role in ensuring the acceleration of the Nigerian economy. The company has trained over 30,000 youths on entrepreneurship and employability skills across different cities in Nigeria in the last 5 years.”
“The company’s Tech Relevant Teacher (TRT) project has impacted 24,000 school pupils. Over the last 5 years, 648 school leaders and teachers have been trained, several classroom blocks have been constructed or renovated in more than 30 public schools and over 30,000 students have been impacted by the initiative.”
The company currently has eight manufacturing plants across the country, with more than 7000 dealers and a sophisticated distribution system.
Also speaking at the event, the managing director of Coca-Cola Nigeria, Alfred Olajide said anniversaries are an important part of life which reminds us of important events, both personal and cultural.
“This celebration not only gives us an opportunity to look back at the brand’s storied history in Nigeria but it is also an opportunity to highlight our plans for the future. This milestone anniversary is a testament to the possibilities and shared opportunities we have created in this great country,” he said.
“Beyond an anniversary, this is a story of a company building and establishing long-lasting relationships with diverse groups, individuals, and organisations in a bid to ensure a better-shared future; it is years of system investments that have ensured the oiling of this country’s economic gears; it is years of initiatives that have ensured and fostered community resilience in communities seeking our intervention; it is years of instilling hope, open happiness, positive feelings and the magic of community in audiences,” he concluded.
For the remaining part of 2021, Coca-Cola has designed several activities, including Anniversary Stakeholder Event, consumer seeding/giveback programmes among others, to celebrate its success over the years with customers, employees, partners and the general public while appreciating their support so far.