European football body, UEFA and Pepsi MAX have announced that Grammy Award-winner Burna Boy will co-headline the UEFA Champions League, UCL, Final Kick-Off Show by Pepsi on June 10th, 2023.
The final which would be held at Atatürk Olympic Stadium, Istanbul will see the Nigerian superstar perform at the opening ceremony of the biggest club football game in Turkey.
The UEFA Champions League Final Kick-Off Show by Pepsi will air globally in over 200 countries and territories globally.
Burna Boy would perform on the Pepsi MAX stage alongside a yet-to-be-announced global sensation
Speaking on the performance, Burna Boy said, “As a huge football fan myself, I know it doesn’t get any bigger than the UEFA Champions League! That’s why I’m so excited to be performing on the Pepsi MAX stage at this year’s final. Music and football are the ultimate combinations, so you already know I’ll be bringing the vibes and making magic in Istanbul. The world ain’t ready for what we have in store!”
Gustavo Reyna, Pepsi MAX’s senior director of global marketing, added, “The UEFA Champions League Final is the stand-out date of the club football calendar, and Pepsi MAX prides itself on marking the occasion with the very best entertainment spectacles. The newly named ‘Kick Off Show by Pepsi’ is going to be huge this year; we’re so excited to welcome Burna Boy, one of the world’s most exciting artists, to the Pepsi x UEFA Champions League stage and we can’t wait to see which fans are selected to feature as part of this truly unmissable performance. Stay tuned to find out who is co-headlining alongside Burna Boy in the weeks to come! ”
“The UEFA Champions League Final Kick-Off Show is a significant part of our joint efforts with Pepsi MAX, providing an incredible opportunity to reach new and younger audiences with some of the biggest names and rising stars in music. We’re excited to showcase a line-up of talented artists at this season’s Final in Istanbul in what is sure to be an energetic and memorable performance,” said UEFA marketing director Guy-Laurent Epstein.
Alleluia is the Assistant Editor and Content Writer at LagosPost.ng. She is a prolific writer and editor, she has written features and news stories on Lifestyle, Sports, Business, Politics and B2B marketing. She is also an event coordinator, host and social media content creator.
