Africa’s largest beauty trade exhibition, Beauty West Africa, returns to Lagos

    Beauty West Africa, Africa’s largest international trade exhibition for the beauty sector is returning to Nigeria next month.

    Beauty West Africa is owned by BtoB Events. They are also the owners of West Africa’s largest exhibitions Food and Beverage (Food and Beverage West Africa), and Automotive (West Africa Automotive).

    The beauty trade exhibition would run from 17th-19th November 2021 at the Landmark Centre in Victoria Island, Lagos, and will host over 120 exhibitors from four continents.

    The focal point is promoting Nigerian-made beauty and cosmetics products.

    As part of the beauty trade exhibition, there would be seminars, a conference, and product demonstrations.

    Beauty masterclasses will be delivered by some of the region’s leading celebrity make-up artists and industry experts in hair care, cosmetics, skincare, and more.

    The show has the go-ahead of the Lagos Safety Commission and will run in accordance with the All Secure Standard global framework for safe hosting of exhibitions in the post-COVID world.

    This means Beauty West Africa will conform with stringent safety and hygiene measures, such as masks, sanitization, and distancing.

    This is BtoB Events’ second exhibition in Nigeria this year after the huge success of Food and Beverage West Africa in September.

    Jamie Hill, BtoB’s Managing Director, said: “We are delighted to be hosting the return of Beauty West Africa for the first time since 2019.

    We proved back in September that exhibitions can be held in Nigeria in both a safe and business-conducive environment after our FAB West Africa exhibition took place without any known transmission of COVID 19.

    “The Nigerian Beauty industry is huge and the thirst for new trends and styles is pulsating, so we cannot wait to get back onsite and host Africa’s first and largest beauty trade show post-pandemic. The industry deserves a globally-renowned exhibition every year and we are just over the moon to be able to deliver this again,” he said.

    Gold sponsors for the event are Lush Hair (Nigeria) and Insiyah Trends (UAE).

    “We are very excited about the line-up for this year’s conference. Keep your eyes peeled for speaker announcements over the coming weeks,” said Mr. Hill.

    Folasade Oluwafemi, the Head of Partnerships at Lush Hair said: “We are particularly ecstatic to get on this platform.

    “We consider this partnership strategic, an opportunity to introduce/showcase LUSH HAIR’s numerous products to exhibitors, other companies that are equally making waves in the haircare and beauty industry; most importantly, we believe it will create additional opportunities with potential investors/ stakeholders coming from across the globe”.

    The event will appeal to anyone working in the beauty and haircare sectors, whether involved in the supply, manufacture, or distribution of products, or on the customer-facing side. Retailers of cosmetics, perfumery, and skincare products, hairdressers and stylists, owners of salons or spas, beauticians, makeup artists, and aesthetics clinicians will all find Beauty West Africa a worthwhile visit.

    According to reports, the last Beauty West Africa Exhibition held in 2019 had over 4500 people in attendance.

    The exhibition is free to attend for all pre-registered guests.

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